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Oct 13, 2023
Taiwan Expo in India jointly organized by International Trade Administration, Ministry of Economic Affairs and TAITRA ventured into the Indian market in Mumbai. Over the course of a three-day event at the "Taiwan Excellence Pavilion," visitors enjoyed a rich and diverse experience. The event featured not only exciting product launches and business meetings but also engaging highlights like prize quizzes. Zeneker, the local Indian distributor, played a pivotal role, representing Z-COM and showcasing the unique features and successful cases of the wireless communication products.
The exhibition was a grand celebration, with renowned actress Mouni Roy, who won the Best Supporting Actress at the International Indian Film Awards, and internet sensation Shashank Sanghvi making a special appearance at the "Taiwan Excellence Pavilion." They personally experienced various Taiwanese products and interacted with the on-site audience. The internet influencer even gained firsthand knowledge of the AS240 product features and shared them in an Instagram post (https://www.instagram.com/reel/CyDx-rTIB5s/?igshid=MzRlODBiNWFlZA%3D%3D ), which not only drew the attention of the media but also ignited strong interest from potential buyers and consumers. The goal was to bolster the "Made in Taiwan" image and support Taiwanese businesses in expanding their presence in the Indian market.
The "Taiwan Expo in India" in Mumbai represents a significant milestone in promoting high-quality Taiwanese products and services in the South Asian market. It showcases Taiwan's economic strength and innovation capabilities, providing new opportunities for Z-COM to penetrate the international market and significantly deepen the impression of Taiwanese excellence in the minds of the Indian people.